EXPERIENTIAL MARKETING & CONSUMER RETAIL ACTIVATION
POC Media leverages technology and years of experience in brand management with a powerful network of industry relationships to create cost-effective experiential marketing activations.
POC Media created the world’s First Million Song Download Activation in 2003 for Nestle. We secured powerful product positioning support from Walmart for Coca-Cola by creating The New Faces of Country Music Tour featuring Sugarland among other artists. A year later, we took it to the next level for Heinz with Walmart’s Friday Night Concert Series, featuring a 17- year-old Taylor Swift on her first tour of Walmarts.
POC Media’s branded concerts at College Field Houses, NASCAR Tracks, NFL Stadiums, NBA Arenas, Army Bases, Baseball Stadiums, and Convention Centers have driven awareness, social media, and accelerated visibility for brands that include Bass Pro Shops, Sunoco, Accor Hotel Group, Vault Energy Drinks, Cinnabon, TOBASCO, Castrol GTX, Honda, Savemart, Lucky’s, Webasto, and Angie’s List among other brands.
Whether your experiential marketing needs involve movie premiers, product or service launches, consumer initiatives at retail, or on-site activations at venues ranging from stadiums to college campuses, let POC Media bring your vision to life through creative ROI-driven platforms that produce measurable, predictable, and repeatable results.